search engine optimisation
What is Search Engine Optimisation (SEO)?
Search Engine Optimisation (SEO), or also known as Search Engine Marketing (SEM), is a method of driving highly targeted search requests to a site by achieving a high search engine ranking. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
"81% of users found new
websites by using search engines"
( Forrester Research, 2000 )
Why is Search Engine Optimisation important?
Most traffic to a website comes from search engines, Google, MSN, Yahoo etc are now the primary method of navigation for almost all Internet users. If your site is not registered on a search engines database then it cannot be found by a search engine. Therefore you miss out on visitors who search for your product / service in a search engine. 
The higher a web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.
"Web users typically visited only
the first 3 results from a query"
( Penn State University, 2003 )
How can Finisco help?