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The project
objective: to reduce the number of existing customers
that did not renew their car insurance policy.
The need: to be able to predict in advance which customers
were most likely to lapse their insurance policy prior
to the event taking place, they would be able to take
action to attempt to retain the more profitable customers.
The Technology: Decision tree induction and Neural Networks.
The Result: able to identify to an accuracy of approximately
71%, those customers that were likely to lapse. |
