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Summary Ojectives
Syllabus
Course 1: Introduction to Data Mining
Course 2: An Introduction to Database Marketing
Course 3: Exploratory Data Analysis
Course 4: Emerging Standards in Data Mining
Course 5: Data Mining Techniques for Novices
Course 6: Advanced Data Mining Techniques

Course 5: Data Mining Techniques for Novices
  Please note that if you are bringing data with you we strongly suggest that you arrange this prior to arriving for the course by sending an e-mail to: training@corporateintellect.com.


Benefits of Attending the Course
At the end of the course the attendees will:
• Gain a deep understanding of some of the most commonly used data mining techniques
• Appreciate the pros and cons of using each of the modeling techniques
• Understand the commonly used metrics for estimating the accuracy of a model
• Hands on experience of using the modeling techniques
• Understand how to interpret the outputs from the modelling

Course Content
• Modeling Techniques*
• Decision Tree Induction
• Feedforward Neural Networks
• Naïve Bayes
• Regression
• Nearest Neighbour
• K Means
• Association Rules
• Sequence Rule Discovery

• Knowledge Validation
• Mean Absolute Error/ Error Rate
• Sensitivity/Specificity and ROC curves
• Cross Validation

*Note that for each of the modeling techniques, the following topics will be covered
• How does it work?
• Common parameters available and their effect on the training of the model
• Interpretation of results
• Mean Absolute Error/ Error Rate
• Sensitivity/Specificity and ROC curves
• Cross Validation


Pre-requisites
An Introduction to Data Mining

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