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Training
Objectives
The objectives of this course are:
To make the companies database marketing team aware of
Data Mining and Database Marketing terminology to provide
them with a context to the work they are performing within
the business:- |
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To learn to think analytically about data related projects
• To appreciate the data quality issues common
in data mining projects
• To enable the
team to identify data quality issues
• To provide the team with a set of tools at hand
that they can use to resolve some of these data issues
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| Gain
knowledge of various commonly used transformations on
the data and used when data mining. Furthermore, understand
the effect they have on the data |
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Understand some of the data mining techniques as regards
their effect on data pre-processing requirements
• Understanding sampling and how to test samples
for the representations of the underlying population
• Provide an understanding of the Crisp-DM standards
to implementing Data Mining
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Prerequisite
Basic Knowledge of Databases and SQL
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